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What makes an excellent about us page? What does your client want from you? So far in my copywriting tips series, i covered how to write a more effective home page, the hub of your marketing in this new media era. Today, i’m breaking down the two formulas you need to know if you. What makes an excellent about us page? The 2nd biggest mistake… is. Web how to write a memorable about us page (examples & copywriting tips) last updated: Web copywriting tips series: The #1 mistake made on an about page is thinking the about page isn’t important. Focus on your one reader. About us page copywriting tips + 5 solid examples.